Hasbro CEO claims AI integration is a “clear success” as Wizards of the Coast profits soar

“The announcement comes as Hasbro celebrates a record-breaking financial year, driven largely by the explosive growth of Wizards of the Coast, which saw revenue surge 86% in the final quarter of 2025. While the CEO framed AI as a vital productivity engine, the news is likely to reignite debates within a tabletop community that remains deeply protective of human-led creativity.”

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