‘Dungeons and Dragons’ has found something its early fans never expected: Popularity

https://www.cnbc.com/2019/03/15/dungeons-and-dragons-is-more-popular-than-ever-thanks-to-twitch.html

• In each of the last five years, sales of “Dungeons and Dragons” merchandise has grown by double digits.
• The massive sales boom can be attributed to the launch of the fifth edition of the game in 2014 and to “Dungeons and Dragons” shows like “Critical Role.”
• Sales of new player handbooks and starter sets have been a large portion of Wizards of the Coast’s “Dungeons and Dragons” sales growth