‘Dungeons and Dragons’ has found something its early fans never expected: Popularity


  • In each of the last five years, sales of “Dungeons and Dragons” merchandise has grown by double digits.
  • The massive sales boom can be attributed to the launch of the fifth edition of the game in 2014 and to “Dungeons and Dragons” shows like “Critical Role.”
  • Sales of new player handbooks and starter sets have been a large portion of Wizards of the Coast’s “Dungeons and Dragons” sales growth
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